In Fall 2008, Olga® entered the wire-free category with four new product introductions. The supporting marketing campaign included online advertising and in store displays. Olga® also took a grass roots approach and provided wire-free hangers to dry cleaners in specific markets to coincide with our semi-annual Fit Event. This effort increased traffic and excitement making our new category launch a huge success!

Fall 2008 also brought the re-launch of olgaintimates.com, serving as a place to feature our new product launch and reinforce the look of our new packaging. This re-launch introduced Your Bra Concierge, a 24 hour online service that answers all of your intimate apparel questions! Have a question? Ask Your Bra Concierge now at olgaintimates.com!