Born on Bondi Beach near Sydney, Australia in 1928, SPEEDO® is the world’s top-selling swimwear brand. The brand's history of innovation began that year, as Speedo introduced the Racerback suit – the world’s first non-wool suit allowing greater freedom of motion. Soon after, Swedish swimmer Arne Borg set a world record in Speedo swimwear, establishing the brand in the hearts and minds of swimmers and the general public.
From the first racerback in the 1920's, SPEEDO has been behind many of the major innovations in swimwear. In the 1950's the brand created its first watershort and launched it’s first-ever suit made of Nylon. In the 1970's, SPEEDO became the first company to produce swimwear made of Nylon / Elastane. SPEEDO introduced Endurance, the world's first chlorine resistant fabric, in 1994. In 2000, SPEEDO launched the revolutionary FASTSKIN® swimsuit inspired by shark's skin. In 2008, SPEEDO launched the LZR RACER™, in which the world's best swimmers – led by Michael Phelps – rewrote the record books. Today, SPEEDO's new LZR Elite line of suits is being worn by Phelps and fellow Team Speedo stars Natalie Coughlin, Ryan Lochte and Katie Hoff.
SPEEDO's rich Olympic history dates back to 1932 when Claire Dennis of Australia won gold in SPEEDO at the Los Angeles Olympic Games. In 1956 at the Melbourne Olympic Games, SPEEDO sponsored the entire Australian swim team, transforming SPEEDO into a world famous brand. In Mexico at the 1968 Games, 27 of 29 gold medalists wore SPEEDO. At the 1972 Munich Olympics, 21 out of 22 world records were set by athletes wearing SPEEDO. In Barcelona in 1992, 53% of all swimming medals at the Games were won by athletes wearing SPEEDO; that number was surpassed in 1996 as 77% of all swimming medals were won by swimmers in SPEEDO at the Atlanta Olympics. In 2004, Michael Phelps made history by becoming the first ever swimmer to win eight medals at the Olympics, including six gold and two bronze, all while wearing SPEEDO. Then, in 2008, Phelps, in the greatest swimming performance of all-time, made history again as he won an unprecedented eight gold medals in Beijing.