Speedo is among the most recognized brands on the planet, largely because of its innovative products and extensive marketing efforts.

Speedo is a sponsor of the world's best Olympic athletes in swimming, beach volleyball, diving, triathlon, water polo, and synchronized swimming. They include swimmers Michael Phelps, Amanda Beard, and Natalie Coughlin, beach volleyball's Kerri Walsh and Karch Kiraly, and diver Laura Wilkinson.

Speedo is also the official outfitter for USA Swimming through 2012, and the official sponsor of USA Diving, USA Triathlon, USA Water Polo, and USA Synchronized Swimming.

Speedo's marketing efforts extend into the fashion world, with national print and digital campaigns shot by world famous photographers such as Michael Thompson and Michael Muller. Most recently, Amanda Beard has transcended the pool as the face of the Speedo Axcelerate Collection, a swim and apparel line intersecting fashion and sports.