Calvin Klein Underwear brand advertising spans 21 countries and reaches an estimated 98 million people globally.

Fredrik Ljungberg has served as the exclusive model for Calvin Klein Underwear since his first appearance in the brand advertising campaigns in Fall 2003.  The Swedish-born, 28-year-old is known around the world as midfielder for Arsenal FC in the English Premier League.  Ljungberg began playing soccer at the age of five, first played professionally at 16, joined the Swedish national team at 19, and moved to London at the age of 21 in 1998 to play for Arsenal.  During that time, he has won the Premiership twice, the FA Cup three times, and on the 10-year anniversary of the premiership, Freddie was voted into the prestigious 'Team of the Decade' representing the top 11 players from the prior 10-year period.  Last season, Arsenal made history by breaking the league's 100-year record with a 49 game winning streak in the 2003/4 season. 

Ljungberg was voted 2002 Player of the Year in England, and was named the eighth most eligible bachelor in the U.K. by a British newspaper.

Natalia Vodianova’s longstanding relationship with Calvin Klein began in Spring 2003, and today she appears in many of the brand's provocative advertising campaigns.  Natalia’s limitless talent has launched a longstanding career, not only in fashion, but in charity work as well.  In December of 2004, Natalia started the Naked Heart Foundation, which raises funds to build playgrounds for children in Russia and shortly after, enough money was raised to build hundreds of playgrounds throughout Russia for struggling children.

Natalia was born in Russia into a struggling family.  Seventeen years later, she was discovered by a talent scout in her hometown of Gorky (now Nzhni Novgorod) and only a few years after, her hard work and dedicated approach to modeling landed her jobs with designers such as Louis Vuitton, Marc Jacobs and Yves Saint Laurent.  Today, she is recognized as one of the world’s top fashion models and her truly ‘rag-to-riches’ story has become an inspiration both to the fashion community and to admirers from around the globe. Today, Natalia lives in New York City with her husband and young son.

The recent advertising campaign for Calvin Klein Perfectly Fit was shot by renowned photographer Stephen Meisel, known for his sensual portrayal of women.