

Innovation
Calvin Klein Swimwear is launching a new figure enhancing label called Perfectly Fit. Calvin Klein Perfectly Fit Swimwear is targeted to women looking for cups sized swimwear with adjustability that provides a perfect fit while maintaining the sexy aesthetic of Calvin Klein. Each style is distinctly different and designed to provide a specific solution. The collection consists of a wardrobe of four essential swim styles; bikinis, tankinis, one pieces and cover-ups. In order to provide the consumer with knowledge about the fit, a unique foldout hangtag has been provided.
