

Marketing
All About You!
In July 2006, Warner’s launched Warner's TrueFit(TM) - an innovative new collection of bras tailor-made to your cup size with varying degress of support.
Launch promotions included:
- National advertising in the September issue of O, the Oprah Magazine.
- XM satellite radio ads in September and October on Take5! and Oprah & Friends channels. Warner's was the 2nd ever commercial to air on the new Oprah & Friends channel!
- "All About You!" consumer sweepstakes: from September 15 - November 1st. 3 lucky winners will receive the gift of luxury as they receive the opportunity to customize their very own spa package! Contest promoted by O, the Oprah magazine in their October issue and through email blasts.
- Contest entries and rules on www.warnerstruefit.com
Come view the newest Warner's collections and find the store nearest you on www.warners.com!
- Don't miss our upcoming spring launches, coming soon!
- January 2007 - Warner's Super Light and Lace
- February 2007 - Elements of Bliss(TM)
- April 2007 - Warner's Body Brilliance(TM)
